Since November 2006 I have been teaching on the final year of the graphic design course at Central Saint Martins college, alongside Jack Schulze. Both Jack and myself have been writing briefs for the students which I’ll be posting here and following up with some of the student’s work (excellent and well worth sharing).

A spread from the Daily Mail redesigned by Fredrik Sterner

This is a design brief written for the graphic design students at Central Saint Martins. It is similar to a brief I wrote last year, but applied specifically to the world of newspapers. Because it has a rampantly commercial premise, I asked the students to put their scruples and personal taste to one side and indulge in the manipulation of the reader’s gaze.

This is a design brief written for the graphic design students at Central Saint Martins. I often wonder what would happen to bookshops should the need for them to carry a physical inventory disappear (perhaps because they print everything on-demand). Of course, without the need to stock and display vast numbers of books, they would probably give up their expensive rents and migrate completely to the web.

I would like to imagine, however, that a particularly enterprising chain of bookshops isn’t so hasty to save money and decide to use the newly freed space to sell books in new and interesting ways. Welcome to Bookland...

Click to download the brief as a PDF.

Click to download the brief as a PDF.

Click to download the brief as a PDF.

Click to download a copy of this brief as a PDF.

Click to download a copy of the brief as a PDF.